Chum Churum, the popular Soju brand, has just unveiled its latest model.
Chum Churum has selected actress Kim Ji Won as their new model, as reported on March 26.
When questioned about it, the Lotte representative opted to stay quiet and refrained from giving a detailed response.
“We are currently exploring different options for the Chum Churum model, but I’m unable to provide any confirmation at the moment.”
Lotte Representative
The announcement comes shortly after the Soju brand decided not to extend its contract with Han So Hee, marking the end of her one-year association with the brand.
Han So Hee’s involvement in a scandal with Ryu Jun Yeol has led to speculation that it influenced the brand’s decision to change its direction.
